U-OV geeft elke dienstregelingwijzing lijnfolders uit. Deze dienstregelingboekjes zijn gratis te verkrijgen bij de OV Servicewinkels op Utrecht CS. Eind 2019 is de huisstijl van U-OV opgefrist door Bureau O. De prominente rol van de lijnkleuren is doorvertaald in de vormgeving van de folders.
In de nieuwe ontwerpen speelt de lijnkleur een grote rol. De routestrip, waarin alle haltes van de bus- of tramlijn getoond worden, is vervangen door een (geografische) kaart.
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